After a long day of fishing off the Florida Coast testing products, a Penn Engineer and Penn’s CEO were engaged in conversation. For years, reel companies mimicked Otto Henze’s original patent of using a bridgeplate to mount the gear stud and main gear. At the time this was innovation and creativity at its finest. However, with the great advances in materials and machining capabilities, the question was posed, why were companies using decade old technology when a better, stronger, and more reliable design could be used? A new, revolutionary concept was quickly sketched on the back of a napkin and a new Patent was born. From this innovative and revolutionary patent, Penn is proud to introduce a truly unique reel design, an Integrated Side Plate. This integrated Side Plate (ISP) serves as the basis for a new series of reels which is introduced over the next few pages. But before its introduction, a bit more discussion of the Integrated Side Plate design is warranted.